Pedro Benther
Trade Marketing Analyst. Indirect channel and market intelligence.
Rio de Janeiro, Brazil · contato@bnthr.org · linkedin.com/in/pedrobenther · bnthr.org
Summary
Trade Marketing Analyst with over 3 years of fast progression at GSK: 3 positions, including an analyst position created because of my performance. Specialist in the indirect pharma channel (wholesale and distribution) at national scope: calculation and validation of incentives of R$ 30 to 50 million a year, market intelligence used from the board to operations, and automation (Python, SQL, AI) that cut processes from days to minutes. I run AI agents with RAG in production for market analysis and I write about AI applied to commercial operations.
Experience
Trade Marketing Analyst, Vaccines and Medicines · GSK Brazil
Feb 2025 to present. Indirect channel (wholesale and distribution), national scope.
- Promoted from intern to a new analyst position created because of my performance. I run trade operations for the indirect channel: 11 wholesalers (4 for vaccines, 7 for medicines) and a portfolio of 7 focus brands.
- I calculate and validate commercial incentives of R$ 30 to 50 million a year. I automated the monthly calculation in Python, cutting the cycle from 3 days to 5 minutes.
- I reduced governance findings from about 100 per quarter to zero, sustained for 4 consecutive quarters (Q3 2025 to Q2 2026) in a regulated environment.
- I built the weekly sell-in, sell-out and market share report from scratch, used by the board, heads, 2 national sales managers and 5 product managers.
- I consolidated the sell-out of 11 wholesalers into a single base (Python, SQL, Power Query), giving an earlier read on demand before the official market close.
- I calculate and report the ROI of channel campaigns and build the analytical material behind the joint business plan with wholesalers. My data feeds the management forecast meetings.
- I built 6 dashboards (Power BI, DAX) used by Trade, Marketing, Sales and Finance (50 to 60 users).
- I deployed AI agents in production (RAG over commercial data) for market analysis and documentation standardization. I built a competitor price-capture app for the point of sale (Power Apps) with 18 field users and about 1,000 records a month.
Trade Marketing Intern, Vaccines · GSK Brazil
Feb 2024 to Feb 2025. Direct channel (vaccination clinics), about 100 customers.
- I restructured rebate management with automatic validations (Python, VBA), cutting rework at close by 95%.
- I produced the market analyses that supported a board decision with an estimated saving of £5 million (about R$ 35 million) in discount optimization.
- I left behind automations and new documentation rules adopted by the area's governance.
Marketing Intern, Antibiotics and CNS · GSK Brazil
Jun 2023 to Feb 2024. Pharmaceutical marketing in a regulated environment.
- I coordinated the development and approval flow of promotional materials (Veeva) with the Medical and Compliance teams.
- I helped design the omnichannel strategy and the portfolio's multichannel communication cadence.
- I ran performance and market analyses in Excel for the Marketing manager and managed the area's operational quality KPIs.
Education and languages
Bachelor's degree in Marketing, Universidade Veiga de Almeida (UVA). Completed in December 2025.
Portuguese (native). English (advanced, C1).
Skills
Trade marketing: indirect channel (wholesale and distribution), direct channel, sell-in and sell-out, market share, market intelligence, incentive and reimbursement calculation, campaign ROI, joint business plan (analytical support), commercial KPIs (stock-outs, activation, coverage), forecast (analytical support), governance and compliance, omnichannel.
Data and automation: Power BI (DAX), advanced Excel (VBA), SQL, Python, Power Query, Power Apps, IQVIA, Veeva, applied AI (agents, RAG, LLMs).
Soft skills: critical thinking and problem solving, communication with senior stakeholders, cross-functional collaboration, results orientation.